Operations & Marketing Strategist

Your business is ready to grow. Let's build the foundation that makes it possible.

At PIC Marketing Co., we partner with brick-and-mortar and service-based businesses to strengthen the operations, marketing, and customer experiences behind sustainable growth.

From building the foundation to launching what's next, we connect the strategy with the systems and execution needed to bring your vision to life.

Let's Build

Your business is working. But you’re working way too hard to keep it working.

You've built something real. Customers are showing up. Opportunities are growing. But behind the scenes, keeping everything moving takes more of you than it should.

Sound familiar?

  • You're juggling the day-to-day while trying to think about what's next.

  • Your brand, customer experience, and operations aren't always working together.

  • Marketing is happening, but it isn't consistently turning into customers, bookings, or repeat business.

  • Your systems and processes haven't fully caught up with your growth.

  • You're making big decisions without a clear roadmap connecting the moving pieces.

You don't need to start over.

You need the right structure to support what you're building.

That's where PIC comes in.

We connect the operations, brand experience, and marketing behind your business so you can launch with intention, operate with confidence, and grow with a stronger foundation.

From restaurants, coffee shops, lounges, and retail spaces to consultants, creatives, and service-based brands, PIC helps business owners build the structure, operations, and marketing needed to launch, operate, and grow.

Whether you're opening your doors, strengthening an established business, or building the systems behind your services, there's a way for us to work together.

Built for the businesses behind the vision.

Brand Infrastructure

  • What's Included

    We build and connect the infrastructure behind your business, from brand positioning and offers to client journeys, systems, workflows, and marketing foundations.

    This is hands-on implementation designed to help your business operate more efficiently, attract the right clients, and support sustainable growth.

  • Who It's For

    Service-based founders, consultants, coaches, creatives, and professional service providers who need the structure behind their business built or strengthened.

Launch & Growth Partnership

  • What's Included

    From preparing a restaurant or lounge for opening day to helping an established business attract more customers, PIC provides ongoing operations and marketing strategy with hands-on implementation support.

    We work alongside business owners on launch planning, guest experience, brand positioning, marketing campaigns, community engagement, operational workflows, and growth initiatives.

    Whether we're preparing for a grand opening, strengthening the customer experience, or building a strategy to bring people back, we connect the moving pieces that help the business succeed.

    Three-month minimum commitment. Month-to-month thereafter.

  • IWho It's For

    Restaurants, coffee shops, lounges, boutiques, salons, and other brick-and-mortar businesses preparing to launch, relaunch, or grow.

    Also available to established service-based businesses that need ongoing strategic and implementation support.

Learn more

Who we work with

Brick & Mortar Businesses

Restaurants, coffee shops, lounges, boutiques, salons, and other experience-driven spaces.

Whether you're preparing to open your doors, refreshing an established business, or ready to attract more customers, we help connect the brand experience, operations, and marketing behind your growth.

Service-Based Businesses

Consultants, coaches, creatives, financial professionals, and other expertise-driven businesses.

Whether you're refining your offers, building your client journey, strengthening your systems, or expanding your visibility, we help create the infrastructure and strategy to support your next level.

Different businesses. Different challenges. The same commitment to building something that lasts.

Sound Familiar

If you've said any of these lately, we probably have some work to do.

“I have the vision, but there are so many moving pieces to bring together.”

“We're showing up online, but I need that visibility to turn into customers and revenue.”

“I'm managing the day-to-day while trying to plan what's next.”

“Our operations, customer experience, and marketing aren't as connected as they should be.”

“We're growing, but our systems and processes haven't caught up.”

“I don't need another list of ideas. I need someone who can help make things happen.”"

If you've been thinking any of these things, you're in the right place. This is the kind of work we do at PIC.

I've been doing this a long time. And I'm just getting started.

I've spent the last eight years building businesses, working alongside founders, and learning what it really takes to turn a vision into something sustainable.

I'm Cecile Jordan, founder of PIC Marketing Co. and an Operations & Marketing Strategist.

From restaurants and lounges preparing to open their doors to established service-based businesses ready for their next level, I work behind the scenes to connect the pieces that make a business work.

That means looking beyond the marketing. We're talking about the customer experience, the offers, the systems, the operations, and the strategy that brings everything together.

I don't believe in handing business owners another plan and leaving them to figure it out. I believe in getting involved, building what needs to exist, and helping bring the vision to life.

Because a good strategy is one thing. Having the infrastructure to actually support it is another.

Explore Working Together

From pre-opening planning and brand infrastructure to the guest experience, operational systems, and launch marketing, PIC helped connect the pieces behind No Rush Coffee + Cocktail Lounge.

The result? A brand prepared to welcome its community, build visibility, and create momentum beyond opening day.

They came in preparing to open a coffee shop. We built the infrastructure behind a brand.

272K+ views · 2,500+ Instagram followers · 144 email subscribers
Read the full case study

Client Love Letter

  • “After going through the Brand Infrastructure process with Cecile, everything started clicking. She helped us realize that structure isn’t optional — it’s necessary. Instead of throwing things at the wall and hoping they worked, we finally had a framework and foundation that connected everything together. Since then, the biggest shift has been clarity, confidence, and alignment. We now make decisions with intention instead of confusion. Our messaging feels stronger, our content has more purpose, and we understand that growth isn’t only about visibility — it’s about having systems, structure, and a customer experience that actually supports sales. It feels like we finally have a foundation we can build on and confidently scale.”

    — Blend of Soul, Juicing Brand | @blendofsoul

  • "The best way I can describe it is like being in a boxing ring with a coach in your corner.

    Every time I went back to the corner, she helped refill me, refocus me, and send me back out stronger.”

    Miko Pierson | @mikopierson

  • “Before our conversation, I was feeling stuck, even though my business is doing well. You provided such valuable insight on how to make changes that will allow me to grow, and most importantly, to do so with confidence.”

    “Your guidance has truly been a game-changer.”

    Peace of Her by Lou | @peaceofherbylou

  • “Your advice helped me build the confidence to show up authentically online… It encouraged me to embrace my unique strengths and connect with my audience in a genuine way.”

    “I now feel more at ease speaking with potential clients and presenting myself confidently, which has made a real difference in how I approach opportunities.”

    Nesha Frazier

Ready to build what's next?

Whether you're preparing to launch a new business or strengthening one that's already growing, the right foundation makes all the difference.

I work with a limited number of clients because this work requires real involvement — understanding the business, connecting the moving pieces, and helping implement what needs to happen next.

If you're ready for that kind of strategic partnership, let's talk.

I don't just build the plan. I stay to build it. 🤍
Get Started